Queens of Pop
Motion Design / Visual Identity
2018
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I developed the motion and helped shape the visual language for Queens of Pop, a festival bringing pop artists into castles and gardens during the height of Swedish summer.
The work needed to move across stage visuals, digital content, the website, and on-site screens. The motion system carried through every part of the festival identity.
Together with the talented illustrator Minji Moon, we created an artwork as the foundation for our visual language. It evolved and took shape through collaborations with architects, designers, photographers, and artists.
Zara Larsson
Icona Pop
Rhys
Janice
Anna Ternheim
Lova
Alma
Julia Adams
Molly Sandén
Sarah Klang
A unique illustration was created to portray each music artist. They were used as cards on the website, in a range of social assets, re-shared by the artists on their own social channels and spread around as installations around the festival area.
