Paris 2024 Olympics
Motion Design
2024
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Motion design for Paris 2024's 'MERCI' campaign, using stretched typography, rhythm, and movement to turn a simple thank-you into a playful visual gesture for the 74 partners behind the Games.
My role focused on the motion design, and translating the typographic idea into dynamic films. We worked with real archive footage of Olympic and Paralympic athletes, integrating the Art Deco-inspired Paris 2024 typeface. The challenge was to ensure the motion felt cohesive across formats while keeping it spontaneous and fun.